Privacy Policy

Here at Free of Bullying (owned and run by The Mary Foundation and Save the Children Denmark), we take data security and confidentiality extremely seriously. This data privacy policy outlines the rules for how Free of Bullying processes your personal data. Below, we explain how we use the personal data that you share with us when you visit our websites and use the various services we offer on our websites.

1. Data controller and contact details

This website is owned and operated by The Mary Foundation:
The Mary Foundation
Amaliegade 8
DK-1256 Copenhagen C
CVR (company registration) no: 29719357
Tel: +45 45 27 30 20

2. Collection of personal data

You will always be informed when we collect any of your personal data. The personal data that we collect may include, for example, your name, e-mail address, telephone number and similar identifying data, information about an online purchase and about how you navigate our website and social media platforms.

We will always specify whether the information you provide is voluntary or is necessary in order to complete the desired action, such as finalising a purchase in our webshop.

Your personal data is collected in one or more of the following instances:

When you use or the Danish websites and
When buying products or courses from the Danish webshop: (Note: The Danish Free of Bullying materials are not sold outside Denmark)
When you subscribe the Danish Free of Bullying newsletter
When you participate in a Free of Bullying competition or event

3. Use of personal data

We collect and use personal data for the following purposes:

  • To complete orders via our Fri for Mobberi webshop
  • To process subscriptions to our Fri for Mobberi newsletter
  • To process participation in courses, competitions or other events
  • To market our Free of Bullying courses, materials, events, etc.
  • To track users’ purchase history
  • To gather statistics
  • Free of Bullying gathers statistics on which parts of our websites our users access and which products they prefer. This information does not contain any personal data. Collecting this data enables us to understand how our users use our websites and how we can improve them.

We use data on how all our users navigate our websites in order to understand how they use,, and, and we endeavour to use this insight to improve our websites. We cannot see where you have accessed one of our sites from or which sites you visit after you leave our website.

We also collect information on which products our users, as a collective group, prefer. This information is also used to enhance our websites. We do not share or sell any information about how our users use or navigate our websites to any third party. Nor do we share or sell your purchasing information to any third party.

4. Basis for processing your personal data

Our legal bases for processing your personal data for the above purposes are as follows:

Performance of contract, e.g. when purchasing a product in our webshop (EU General Data Protection Regulation, art. 6 para. 1 lit. b)
Our legal obligations as data controller (EU General Data Protection Regulation, art. 6 para. 1 lit. c)
Consent for the purposes of direct marketing, e.g. when subscribing to our newsletter (EU General Data Protection Regulation, art. 6 para. 1 lit. a)
Balancing of interests for statistical purposes (EU General Data Protection Regulation, art. 6 para. 1 lit. f)
5. Disclosure to other data controllers

Your personal data will not be disclosed to any third party without your consent. Under certain circumstances, we may be required by law to disclose data to a public authority or the police. As an example, information may be disclosed to the police in the event of suspected credit card fraud.

6. Disclosure to data processors

Your personal data is disclosed to partner companies who provide services on Free of Bullying’s behalf, e.g. in order to send out newsletters and when you purchase products from our webshop. These partner companies process your personal data exclusively on behalf of and in accordance with instructions from Free of Bullying.

The partner companies in question are:

The Danish Free of Bullying webshop is operated by Companized
The Free of Bullying Universe is operated by DIS/PLAY
The Danish Free of Bullying newsletter is sent out via MailChimp
Support-IT Network provides the hosting for and
Motor Agency is the communication agency for Free of Bullying
Google Analytics provides statistics on the use of our websites
Information for product delivery purposes is disclosed to the delivery company used by Companized.

In the event of restructuring or a partial or full transfer of Free of Bullying, any potential data will be transferred in accordance with the applicable legislation regarding processing of personal data.

If your personal data is transferred to a data controller or data processor based in a country outside the EU/EEA which does not provide an adequate level of protection, appropriate measures will be taken, in accordance with applicable legislation, to ensure that your personal data remains protected in the event of any such transfer. These measures include using the European Commission’s standard contractual clauses to safeguard the transfer of personal data to non-EU/EEA countries.

7. Erasure of personal data

We delete your personal data when we no longer need to process the data to achieve one or more of the purposes described in point 3 above. We may, however, continue to process and store the data in anonymised form.

8. Cookies

We use cookies on our websites. You can find out more about how we use cookies by reading our cookie policy, available by clicking the link at the bottom of this page.

9. Security

We have implemented security measures to ensure that our internal procedures meet our security standards. We strive to ensure that we protect the quality and integrity of your personal data to the best of our ability.

10. Your rights

You are entitled to have access to the data we are processing about you at any time, with the exception of some statutory exclusions. You also have the right to object to the collection and further processing of your personal data. In addition, you have the right to have your personal data corrected, deleted or blocked in accordance with the applicable rules. Furthermore, you have the right to obtain the data about yourself that you have provided to us, and to have this data transferred to another data controller (data portability).

11. Withdrawal of consent

You have the right to withdraw your consent to us using any of your data at any time. We will then delete your data, unless we have another basis for processing this data. If you wish to withdraw your consent, please contact us at or on +45 45 27 30 20.

You can unsubscribe to our newsletter by clicking on the link at the bottom of the e-mail.

12. Links to other websites, etc.

Our websites may contain links to other websites or integrated websites. We are not responsible for the content on other companies’ websites or for their personal data collection practices. When you visit other websites, we recommend that you read the website owner’s data privacy policy and other relevant policies.

13. Rectification of personal data, etc.

If you would like us to update, change or delete personal data which we hold about you, would like to obtain access to the personal data we process about you, or if you have any questions about the guidelines described above, please contact us at or on +45 45 27 30 20. You can also write to us at this address:

The Mary Foundation
Amaliegade 8
DK-1256 Copenhagen C

14. Right to object

If you have an objection regarding how we process your personal data, you are welcome to contact us via e-mail, telephone or post as described in point 13 above.

You can also contact the Danish Data Protection Agency (in Danish: Datatilsynet): Borgergade 28, 5., DK-1300 Copenhagen C, Denmark.